Laura Kirton: Seeking out “wow” moments

TAG is an award-winning travel and event management company with more than 30 years’ experience across five divisions: Corporate, Touring, Events, Private Travel and Film and Media.

They are pioneers in their field, dedicated to delivering fully personalised services to their clients for the ultimate travel & event experience.

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Tell us a bit about yourself

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I have been in the travel industry for coming up to 10 years and I absolutely love it! I’ve had a passion for travel since I was a child and I knew this was the industry for me. Outside work, you can find me out and about with friends and family, taking my beagle Ivy for long walks, or on the netball court with my local team.

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Describe a typical working day

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Each day here at TAG brings something new and exciting and no two days are ever the same. My day could include anything from supplier meetings on high-end luxury products and supporting the Private Travel team with bookings and product selection, to working with our marketing team on campaigns and attending trade shows.

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What new themes are you seeing?

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Luxury travel today is not just about the amazing accommodation you can stay in, but also the experiences you can have. Clients are now seeking out those ‘wow’ moments more than ever and wanting to truly learn and deep dive into the destinations.

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What excites you about luxury travel?

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It has to be the incredible breadth of products, and of course the people. Everyone in the travel industry is so friendly and welcoming.

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How do you make eco-friendly choices?

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I try to do what I can. Some of the changes I have made include taking my own cup to the coffee shop, reducing my driving, and having a local milkman deliver glass milk bottles instead of plastic ones. If everyone made one small change it could have a huge impact on the world

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